ﺍﻟﺪﻛﺘﻮﺭ ﻣﻄﻴﻊ ﺻﺎﻟﺢ ﺍﻟﺮﺑﻴﻊ ﺍﻟﺸﺒﻠﻲ
ﺍﻟﺪﻛﺘﻮﺭ ﻣﻄﻴﻊ ﺻﺎﻟﺢ ﺍﻟﺮﺑﻴﻊ ﺍﻟﺸﺒﻠﻲ

ﺍﻟﺪﻛﺘﻮﺭ ﻣﻄﻴﻊ ﺻﺎﻟﺢ ﺍﻟﺮﺑﻴﻊ ﺍﻟﺸﺒﻠﻲ

ﺍﻟﺪﻛﺘﻮﺭ ﻣﻄﻴﻊ ﺻﺎﻟﺢ ﺍﻟﺮﺑﻴﻊ ﺍﻟﺸﺒﻠﻲ ﺍﻟﺠﺒﺮﺓ ﺍﻟﻌﺒﺎﺩﻱ

ﺩﻛﺘﻮﺭﺍﻩ ﻓﻠﺴﻔﺔ ﺍﻻﻋﻤﺎﻝ / ﺗﺴﻮﻳﻖ ، ﻗﺎﻣﺔ ﻋﻠﻤﻴﺔ ﻋﺎﻟﻴﺔ ﻣﻦ ﻗﺎﻣﺎﺕ ﺍﻻﺭﺩﻥ ﻭﻋﺒﺎﺩ ، ﻣﺎﺟﺴﺘﻴﺮ ﺍﻟﺘﺴﻮﻳﻖ ، ﺩﺑﻠﻮﻡ ﻋﺎﻟﻲ ﻓﻲ ﺍﻟﺘﺴﻮﻳﻖ ﻭ ﺑﻜﺎﻟﻮﺭﻳﻮﺱ ﺍﺩﺍﺭﺓ ﺍﻻﻋﻤﺎﻝ ﺍﻟﺰﺭﺍﻋﻴﺔ ﻟﻪ ﺇﻫﺘﻤﺎﻣﺎﺕ ﻓﻲ ﺍﻟﺒﺤﺚ ﺍﻟﻌﻠﻤﻲ ﺣﻴﺚ ﻟﻪ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻷﺑﺤﺎﺙ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﻤﻨﺸﻮﺭﺓ ﻭﻟﻪ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﺸﺎﺭﻳﻊ ﻣﻦ ﺍﻟﺪﻭﻝ ﻭﺍﻟﺠﻬﺎﺕ ﺍﻟﻤﺎﻧﺤﺔ ﻟﺪﻋﻢ ﺍﻟﻔﻘﺮﺍﺀ ﻓﻲ ﺍﻻﺭﺩﻥ .

ﺍﻟﺪﻛﺘﻮﺭ مطيع ﻳﻌﻤﻞ ﺣﺎﻟﻴﺎ ﻓﻲ ﺟﺎﻣﻌﺔ ﻋﻤﺎﻥ ﺍﻟﻌﺮﺑﻴﺔ ﻭﻛﺎﻥ ﻣﺤﺎﺿﺮﺍ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﺠﺎﻣﻌﺎﺕ ‏( ﺟﺎﻣﻌﺔ ﺍﻷﻣﻴﺮﺓ ﺳﻤﻴﺔ ، ﺟﺎﻣﻌﺔ ﻋﻤﺎﻥ ﺍﻟﻌﺮﺑﻴﺔ ، ﺟﺎﻣﻌﺔ ﺍﻟﺤﺴﻴﻦ ﺑﻦ ﻃﻼﻝ ، ﺟﺎﻣﻌﺔ ﻋﻤﺎﻥ ﺍﻷﻫﻠﻴﺔ ﻭ ﺟﺎﻣﻌﺔ ﺍﻟﺸﺮﻕ ﺍﻷﻭﺳﻂ ‏) …

ﻭﻋﻠﻰ ﺍﻟﺼﻌﻴﺪ ﺍﻟﺸﺨﺼﻲ ﺍﻟﺪﻛﺘﻮﺭ ﻣﻄﻴﻊ ﺍﻟﺸﺒﻠﻲ ﺑﺎﺣﺚ ﻭﺍﺳﺘﺎﺫ ﺟﺎﻣﻌﻲ ﻣﺘﻤﻴﺰ ﺫﻭ ﺍﺧﻼﻕ ﻋﺎﻟﻴﺔ ﻭﻫﻤﺔ ﻛﺒﻴﺮﺓ ﻭﺣﻀﻮﺭ ﺷﺨﺼﻲ ﻭﺍﺟﺘﻤﺎﻋﻲ ﻣﺘﻤﻴﺰ ..

ﺑﻨﺤﺪﺭ ﻣﻦ ﺍﺭﻭﻣﺔ ﻃﻴﺒﺔ ﻣﻦ ﺍﺭﻭﻣﺎﺕ ﻗﺒﻴﻠﺔ ﻋﺒﺎﺩ ﻓﺮﻗﺔ ﺍﻟﺸﺒﻠﻲ ﻣﻦ ﻋﺸﻴﺮﺓ ﺍﻟﺠﺒﺮﺓ / ﻋﺒﺎﺩ ، ﻧﻔﺘﺨﺮ ﻭﻧﻌﺘﺰ ﺑﻪ ﻭﻧﺘﻤﻨﻰ ﻟﻪ ﻣﺰﻳﺪﺍ ﻣﻦ ﺍﻻﻧﺠﺎﺯ …

ﻳﻌﻤﻞ ﻣﻊ ﺍﻻﺗﺤﺎﺩ ﺍﻻﻭﺭﻭﺑﻲ ﻛﺨﺒﻴﺮ ﻓﻲ ﺍﻟﺘﺨﻄﻴﻂ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ ﺍﻟﺴﻴﺎﺣﻲ ﻭ ﻋﻤﻞ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻤﻨﻈﻤﺎﺕ ﺍﻟﺪﻭﻟﻴﺔ ﻛﺒﺎﺣﺚ ﻓﻲ ﺍﻟﺸﺆﻭﻥ ﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺍﻻﺟﺘﻤﺎﻋﻴﺔ ‏( USED ,ICARDA,CARE,IFAD,UNDP ‏) ﻋﻤﻞ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻠﺠﺎﻥ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﻟﺪﻭﻟﺔ :

  • ﺭﺋﻴﺲ ﻟﺠﻨﺔ ﺍﻻﺟﻨﺪﺓ ﺍﻟﻮﻃﻨﻴﺔ ‏( ﺍﻟﻘﻄﺎﻉ ﺍﻟﺰﺭﺍﻋﻲ ‏) .
  • ﻣﻨﺴﻖ ﻟﺠﻨﺔ ﻗﻄﺎﻉ ﺍﻟﻤﻴﺎﺓ .
  • ﻣﻨﺴﻖ ﻟﺠﻨﺔ ﺍﻟﺒﺮﻧﺎﻣﺞ ﺍﻟﻮﻃﻨﻲ ‏( ﺍﻟﻘﻄﺎﻉ ﺍﻟﺰﺭﺍﻋﻲ ‏) .

ﻋﻤﻞ ﻓﻲ ﺍﻟﻌﺪﻳﺪ ﻣﻦ ﺍﻟﻮﺯﺍﺭﺍﺕ ﻭﺍﻟﺪﻭﺍﺋﺮ ﺍﻟﺤﻜﻮﻣﻴﺔ ‏( ﻭﺯﺍﺭﺓ ﺍﻟﺰﺭﺍﻋﺔ ، ﻭﺣﺪﺓ ﺍﻻﻣﻦ ﺍﻟﻐﺬﺍﺋﻲ ، ﺻﻨﺪﻭﻕ ﺍﻟﻤﺨﺎﻃﺮ ﺍﻟﺰﺭﺍﻋﻴﺔ ، ﺻﻨﺪﻭﻕ ﺩﻋﻢ ﺍﻟﺒﺤﺚ ﺍﻟﻌﻠﻤﻲ ، ﻣﺆﺳﺴﺔ ﺍﻟﻤﻮﺍﺻﻔﺎﺕ ﻭﺍﻟﻤﻘﺎﻳﻴﺲ ، ﺍﻟﺘﺨﻄﻴﻂ ، ﺍﻟﺼﻨﺎﻋﺔ ﻭﺍﻟﺘﺠﺎﺭﺓ ، ﺭﺋﺎﺳﺔ ﺍﻟﻮﺯﺭﺍﺀ ‏) ﻭﻫﻮ ﻣﻌﺘﻤﺪ ﻋﻠﻰ ﺍﻟﺼﻌﻴﺪ ﺍﻟﺪﻭﻟﻲ ﻓﻲ :

  • ﺟﺎﻣﻌﺔ ﺟﺮﻧﻮﺑﻞ – ﻓﺮﻧﺴﺎ – ﻣﻄﻮﺭ ﻣﻨﺎﻫﺞ .
  • ﻣﻨﻈﻤﺔ ﺟﺎﻳﻜﺎ – ﻣﺪﺭﺏ .
  • ﻛﺎﺭﺩﻧﻲ – ﻣﺪﺭﺏ .
  • UNDP – ﺑﺎﺣﺚ .
  •  ﺍﻻﺗﺤﺎﺩ ﺍﻻﻭﺭﻭﺑﻲ – ﺧﺒﻴﺮ ﻓﻲ ﺍﻟﺘﺨﻄﻴﻂ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ .

CURRICULUM VITAE
Mobile +962 790921220
sh_motte3@yahoo.com

  1. Family name: AL-Shibly
  2. First names: Mottee
  3. Date of birth: 20/01/1973
  4. Nationality: Jordanian
  5. Civil status: Married
  6. Education: PHD

Institution Degree(s):
The World Islamic Sciences and Education University (WISE) 2010-2014 The Degree of Doctor of Philosophy in Business Administration.

Thesis: “Factors Affecting Social Media Network Adoption and Purchase Intention as a Marketing Tool” .

The Arab Academy for Banking and Financial Sciences.

2005 Master of Business Administration / Marketing Specialization The Arab Academy for Banking and Financial Sciences.

2004 High Diploma of Business Administration / Marketing Specialization University of Jordan 1991-1995 Agricultural Business Management .

7.  Language skills:

Indicate competence on a scale of 1 to 5 (1 – excellent; 5 – basic ‏)

Language Reading Speaking Writing
English 1 2 2
Arabic 1 1 1

8. Membership of professional bodies: Agricultural Engineers Association, Human Rights Association, Arab Economists Association.

9. Other skills:

Marketing Research, Fieldwork,
Communications Skills, Persuasion skills, Negotiation Skills and Computer Skills .

10. Present position: Marketing Researcher, consultant and trainer.

11. Years of experience: 18 years .

12. Key qualifications:
Dr. Mottee S. AL- Shibly is currently a Assistant Professor, Marketing Department, College of Business Administration, Amman Arab University and a consultant in the fields of Socio-Economic and harvest water management and tourism marketing at the many NGOs (ICARDA, European Union, Near East Foundation and CARE. Certified Trainer at JICA and CARDNE. Dr. Al-Shibly earned his PhD in Philosophy in Business Administration\ Marketing Specialization from The World Islamic Sciences and Education University (WISE), Jordan.

Also, Dr. Al-Shibly earned his Master’s degree, MBA, \ Marketing Specialization from The Arab Academy for Banking and Financial Sciences and earned his BSc.

from University of Jordan in the fields of Agricultural Business Management .

o Experience in the development of local communities, with a particular focus on small and medium enterprises issues.

o Experienced in donor and funded programs, including seven years with (ICARDA) and fife years with (CARE ) and one year in (IFAD) projects.

o Professional in Participatory Rapid Appraisal (PRA), for more than sixteen years.

o Professional in Monitoring and Evaluation Projects for more than ten years.

o Implemented several generation – income projects.

o Contribute to the creation of many cooperative societies to serve local communities in northern, eastern and southern JordanContributed to develop a guide of financial institutes and lending organizations .

o Knowledge of The World Bank and the UN
neighborhood policy .

o Ability to analyze the Jordanian socio-economic, extract trends and recommend actions .

o Professional drafting of project proposals writing based on strategic planning models.

o Having the ability to interact effectively with local community and privet sector as well as public institutions .

o Assisted to establish the concept of gender.

o Good understanding of local communities and marketing sector, specifically in enhancing productivity, initiating small and micro projects to increase revenues and create jobs.

o Ability to build bridges between private and public sectors (Public Private Dialog) .

o Good communication, interpersonal, presentation and reporting skills. Designing and implementing media campaigns.

o Moderation: facilitated many workshops, focus group, festivals and conferences.

o Certified trainer by : (CARDNE) and (JICA).
o The ability to deal with the communities and the collection data .

Consulting Experience

• Water harvesting, range management and rehabilitation.

Including: Investigation and evaluation of range land; Select and Design the appropriate water harvesting techniques for range management and rehabilitation; and supervising the execution of the different water harvesting techniques in the range land.

• Detailed guide line for water harvesting and range land rehabilitation for the Ministry of Agriculture, Jordan, 2003/2004.

• Desertification Project Water Harvesting activity , range land , socio economic , JORDAN/ ICARDA Project, 1998-2003 .

13 Specific experience:
COUNTRY DATE FROM – DATE TO POSITION

Jordan 17/10/2015 – Present Assistant Professor, Marketing Department, College of Business Administration, Amman Arab University.

Jordan 12/2/2015 – Present Part time Assistant Professor, Marketing Department, Princess Sumaya University for .Technology
Jordan 1/2/2015 – Present Researcher in strategic planning for tourism marketing, the European Union Jordan 1996 – Present Field studies and communication with communities, government sector and private sector Jordan Short Visits Marketing Research Technical Assistance Training and Monitoring Consultancy Jordan- France 2009-20013 Developer Projects of TEMPUS Programme, Grenoble Ecole de Management, Grenoble, France (2009-2013).

These projects were designed to transfer knowledge in the educational – make enseignement of Management European academic institutions towards academic institutions beyond the Southern Mediterranean.

Jordan 2008-2010 Instructor, Department of Business Administration, College of Business Administration and Economics – AL Hussein Bin Talal University /Jordan .

14. Professional Experience:
DATE (FROM – TO) LOCATION COMPANY FUNCTION DESCRIPTION JUNE 2014 PRESENT JORDAN Food Security Unit Marketing
Researcher and Socio-Economic specialist and trainer Business Development Training Research Studies August 2013 May 2014 JORDAN scientific Research Support Fund (SRFS) Head of the Department of Agricultural Sciences and Medical Reparation of future studies of the Fund.

Development of future plans to increase the effectiveness of the Fund’s cooperation with researchers.

Monitoring the researchers in the field.
Secretary of the Committee on Agriculture and Veterinary.

Secretary for Water and Environment Committee.

Committee secretary medical and pharmacy.

August 2012 May 2013 JORDAN Agricultural Risk Management fund ( ARMf)
Technical Director Preparation of the Fund’s strategy.

Prepare the foundations and instructions to participate in the fund.

Preparation of socio economic Studies to learn the impact of agricultural risk on local communities.

Follow the recommendations of parliament on the Fund.

April 2012 August 2012 JORDAN Food security project Implemented by UNDP and MOA Head of Studies and Strategic Planning (SSP ) Coordinate the work of working committees on 5-year food security
strategy.

Preparation socio economic studies .

In collaboration with Division team prepare plans and framework and the procedures for the action plan.

Implement the action plans as schedules in annual work plan.

Collect required data from secondary and primary sources and conduct analysis on food security issues and development.

Contribute to Division periodical progress reports and annual work plans.

Conduct field visits and submit back to office report on results-based performance indicators and target, problems identified and lessons learned.

Identifying and setting the priorities and setting the goals for Program annual work plan.

Identify and designing the key indicators, to record and report progress on results of the Program.

Also steer the process for designing the format of such progress reports.

Identify for Directorate staff training in food security and propose capacity development plan.

Cooperate in identifying the key performance questions and parameters for monitoring and evaluation of Program results-based performance and comparing it to targets.

Design the format for such performance reports.

Review documents and prepare summaries and concept papers for management.

Cooperate in identifying the criteria for quality data and the methods of collecting it and the degree to which it will provide good baseline statistics for impact evaluation.

Contribute to division’s periodical progress reports including monthly, quarterly, bi-annual and annual reports.

Assist the M & E Directorate in the preparation of the M&E planning and participate in joint monitoring and evaluation missions.

Document the successful cases and the lesson learnt .

February 2010 May 2012 JORDAN Directory of Monitoring and evaluation, Ministry of Agriculture Ahead of Monitoring the execution of stockholders supporting actions (MESSA) section Deepen the relationship between the public and the private sector.

Find all the aspects of cooperation between the public and the private sector and international organizations.

Plans to Monitoring the execution of stockholders supporting actions with the institutions of public and private sectors in cooperation with the relevant departments.

Collection of action plans and budgets supporting agencies.

Collection of annual reports of achievement and the cumulative points of support on the development of the agricultural sector.

Monitor the implementation of decisions of the councils and steering committees.

Monitoring of the departments and administrative units involved in the provision of various proposals for the development of legislation related to the agricultural sector.

Coordination with non-governmental organizations (NGOS).

Coordination with the prime minister (Government performance administration) to work on the development strategy of the Ministry of Agriculture .

February 2008 June 2010 JORDAN Department of Business Administration, College of Business Administration and Economics – AL Hussein Bin Talal University /Jordan.

Instructor Undergraduate Programme: BSc/ Marketing and Business Administration January 2004 February 2008
Jordan Ministry of Agriculture Monitoring and Evaluation and Environmental Public
Awareness Specialist Monitor and evaluate the implementation of all project activities.

Writing monthly and yearly monitoring and evaluation reports.

Establish Farmers Range Cooperatives.

Introduce the Range reserves concepts to the farmers and how to implement this concept.

Coordinate the partnership between the farmers and the Ministry of Agriculture concerning rangeland.

Introduce the small productive projects concept to the farmers and help them in implementing this concept .

June 2003 January 2004 Jordan International Fund for Agricultural Development (IFAD) Socio – Economist Establish Farmers Range Cooperatives.

Introduce the Range reserves concepts to the farmers and how to implement this concept.

Coordinate the partnership between the farmers and the Ministry of Agriculture concerning rangeland.

Introduce the small productive projects concept to the farmers and help them in implementing this concept .

August 1996 June 2003 Jordan ICARDA And MOA Socio-economist / GIS Technician, Desertification Project Coordinate with the institutions and NGO’s concerned with forestry, ranges, desertification, water harvesting and germplasm.

Contact farmers and held meetings with them individually and as groups to discuss with them various aspects of their needs and problems.

Coordinate field days to transfer new techniques and good practices to farmers.

Working together with farmers in implementing new techniques concerning range and animal feed.

Collect data on the above-mentioned subjects in various forms (spreadsheets, lists, etc.).

In addition, presenting:them to decision makers in report forms.

Entry of the data into the computer and analyze these data.

Coordinate and organize all meetings, conferences and workshops as pertains to the project.

Assist the Regional Expert in various tasks (studies, field days meeting with farmers…etc).

Conduct field tours and meetings with farmers as needed.

Monitor and evaluate the implementation of all project activities.

Writing monthly and yearly monitoring and evaluation reports.

Work on application of the ARCVEIW and the ARCINFO July 1995 May 1996 Jordan Al- Adjure Farms.

Marketing Manager Prepare draft farm budget.

Negotiate and sell poultry and eggs to store and customers.

Collect purchase money from customers.
Keep records of the activities .

15 Committees and government posts LOCATION DATE FROM – DATE TO Committees and government posts Prime Minister 2010-2011 Ahead of the Technical Committee of the national agenda data update project update and modify the national agenda Ministry of Environment 2010-2011 Coordinator – to develop the center of the environment Ministry of Planning 2010-2011 Coordinator – Developer of the program of development of the governorates of Jordan Ministry of Industry and Trade 2010-2011 Focal point – the center of investment

16. Other Relevant Information :

Delivered the following Training Courses:

Training topic or course name Core content Number of days Number of participants Client name, & e-mail address Marketing Strategy Marketing Strategy at the Sectoral Level.

The theoretical, conceptual aspects and implementation of Marketing Strategy 5 15 Al Hussein bin talal university Communications Skills Enhancing Communication Skills at businesses and Marketing 3 20 Al Hussein bin talal university Marketing A to Z Principles of daily marketing activities that complies with the entire marketing strategy and branding 5 25 Al Hussein bin talal university Marketing Management Training shipping agents how to prepare a marketing plan 5 12 Al Hussein bin talal university Empowerment of Rural Women in Small Agricultural Project Loan Management Capacity building of women in the Small Business Administration 11 20 (CARDNE) (JICA) The concept of gender Establish the concept of gender and institutionalized 5 22 (CARDNE) (JICA) Marketing of agricultural products Endless branding activities and creative approaches 4 18 (CARDNE) (JICA) Social Media Marketing Using SMN in Marketing 11 22 (CARDNE) (JICA) Knowledge Management and Social Media Relationship between SMN and KM 11 22 (CARDNE) (JICA) Marketing of agricultural products Endless branding activities and creative approaches 2 30 Ministry of agriculture The most Important Publications in last five years:

1- Al-Shibly Motteh, Alhawari Samer and Haroun Alryalat, 2014, Attitudes toward using Social Media Networks (SMN) in Marketing as New Tools,International Business Information Management Association (IBIMA) Conference on Creating Global Competitive Economies: 2020 Vision Planning & Implementation, Rome, Italy, (2013) ISBN: 978-0-9860419-1-4. Indexed by (Thomson , ISI),pp.574-589.

2- Abu-ELSamen, Amjad., Akroush, Mamoun., AL- Khawaldeh, Fayez. and AL-Shibly, Motteh. (2011), Towards An Integrated Model of Customer Service Skills and Customer Loyalty: The Mediating Role of Customer Satisfaction, International Journal of Commerce and Management, Vol. 21, No. 4, pp. 349-3.

3- Akroush, Mamoun., Abu-ELSamen, Amjad., AL-Shibly, Motteh. and AL-Khawaldeh, Fayez. (2010), Conceptualizati on and Development of Customer Service Skills Scale: An Investigation of Jordanian Customers, International Journal of Mobile Communications, Vol. 8, No. 6, pp. 625-653 .

Other Experience & Achievements :

• Participated at a training course on SERMANTEQ – Workshop for Mediterranean Trainers , GRENOBLE – FRANCE JOLY 2009 . – Participated at a training course Leadership skills and change management – National Institute for Training, in Jordan (June 2011).

• Participated at Training course entitled “National Information System (in order to strengthen the capacity of the Ministry of Agriculture to establish a bank for agricultural information by (FAO) AND MOA in Jordan (June 2010).

• Participated at Training course on” data statistic analysis” SPSS programme in Jordan university.(June- August 2007).

• Participated at Training course on Trainer Training by ICARDA, IN Jordan and Syria (June 2004-January 2005).

• Cost Benefit Analysis Capacity Building Workshop by organized for the initiative for Dryland management multilateral working group on the environment and the University Reading /UK ( December 2004 ).

• pilot programme on “ logical framework in context of project cycle management “ by IFAD, capacity building international/In WENT, and the national institute for training (NIT) at NEMTA national training unit in NIT / AMMAN (November 2004).

• workshop on communication skills, by Ministry of Agriculture and CARE in jordan (December 2003).

• Participated at Training course on Geographical Information and Remote Sensing – Syria (September 2001).

• Facilitated several workshops, brainstorming sessions ,focus group and seminars

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